deine YouTube Videos pushen? Diese diversen Fakten und Insights helfen dir, den YouTube-Algorithmus besser zu verstehen. © OMSAG. Der YouTube-Guru und Algorithmusexperte Matt Gielen versucht, wie wir alle, den YouTube Algorithmus zu verstehen, um noch bessere und erfolgreichere. YouTube Algorithmus – welche Faktoren verbessern die Position meines Videos? „Warum kriegt mein neuestes YouTube-Video eigentlich so wenig Klicks? Alles rund um den Youtube Algorithmus und worauf ihr letztlich achten solltet, damit ihr mehr Sichtbarkeit bei Youtue mit euren Videos erzielen. Algorithmen bestimmen, was bei Youtube funktioniert. Das macht Analysten wie Matt Gielen zu den neuen Superstars.
Algorithmen bestimmen, was bei Youtube funktioniert. Das macht Analysten wie Matt Gielen zu den neuen Superstars. Der YouTube-Algorithmus ist ein mathematisches Verfahren in YouTube, das u. a. festlegt, welche. Alles rund um den Youtube Algorithmus und worauf ihr letztlich achten solltet, damit ihr mehr Sichtbarkeit bei Youtue mit euren Videos erzielen.
For your video to gain a good YouTube ranking, you need to make sure YouTube completely understands what your video is about so that it knows what it should rank for.
And you do that through the basic things that you see people talking about all the time:. Every video needs to have all of those things.
It needs to have a very specific subject and everything needs to be about that subject. YouTube still needs to know which video they should recommend.
There are two main factors that determine whether people will click on a video or not: thumbnails and titles. Instead, create an eye-catching graphic that includes intriguing images and bright text.
Make sure your title is enticing. Start noticing what titles are enticing to you and use them as templates for your own titles.
After people click through to your video, YouTube wants to know if your video makes them want to keep watching. YouTube watch time is the most important part when it comes to hacking the YouTube algorithm.
Are people watching it for like 20 seconds and then hitting the back arrow? YouTube wants to know how long people are watching the video as a percentage of the video.
Here are several things to consider on this topic:. YouTube wants to recommend videos that provide people with what they expected to get.
Did your title and thumbnail lead them correctly into the video, and then did your video match that?
Cohesion is very important. Did you spend the first 3 minutes of your video talking about yourself and your channel and random things? You should take seconds to explain everything and then dive right in there to give them what they are looking for.
There is a debate about whether this matters or not. I personally believe it does matter and there is data that shows that the average YouTube video length is like 14 minutes.
So length does matter but not to the point that you should put fluff in your video. Focus on increasing your YouTube watch time by giving people what they want to see.
To make sure people stay watching the video, you can offer them something for staying till the end. Then, use End Screens that allow them to click over to the offer.
It means the user had a good experience. The way we get people to subscribe is to ask! It sounds crazy but I can tell you that I get almost double the amount of subscribers when I simply ask my viewers to subscribe.
I ask people to subscribe at the beginning and the end and sometimes in the middle of my videos too. When you ask them to subscribe, tell them why.
My worst video gets like a. When we talk about user engagement, we are referring to things like thumbs up, comments, embeds, favorites, saving to your own playlist, etc.
These are fun ways that we engage with content on YouTube, but it is also a way for YouTube to determine how much your audience likes your videos.
Thumbs down, for example, is like a medium indicator. As long as you have more thumbs up than down, you are good. Just like with subscribers, the way you get engagement is to ask for it!
So ask for thumbs up. Ask for comments. You might have heard that Facebook actually de-ranks content that sends people away from their platform.
Well, YouTube actually ranks content that sends people to YouTube from other platforms. If your content gets a lot of shares on Facebook, more people are watching it on Facebook and then leaving Facebook and coming to YouTube.
Or if people are embedding your video on their blog, that means people are reading a blog and then they are clicking over to YouTube.
Now YouTube is making money off of that. The rest depend on factors outside of your channel in order to personalize the recommendation.
YouTube is only penalizing bait-and-switch tactics—overpromising before the click and delivering disappointing content after it. Click-through rate is still as important as ever.
As a result, the pendulum swung towards watch time as the key signal for ensuring the quality of a video. So if you optimize for click-through rate you get clickbait, and if you optimize for watch time, you get incredibly long videos.
And that brings us to the crux of my point: If you want to get more views through YouTube's recommendation engine, you need to optimize your channel and your videos for both click-through rate and watch time.
Learn More: Find out how to make money on YouTube. On the flipside, many YouTube channels struggle to gain traction because they treat their YouTube channel as a place to upload all their video content, rather than as a home for a consistent video series.
YouTube channels that find their consistency are able to sustainably grow their subscriber base and viewership because it makes it easier for people to decide to watch more of their content and subscribe to their channel.
Below, you can see how this consistency feeds their subscriber growth over time. First We Feast, for example, is owned by Complex, which has a very different focus and audience.
Recommendations, after all, are mostly based on how viewers have viewed and interacted with your videos in the past. YouTube needs data to base the recommendations on and there's no data without people watching your videos.
When was the last time the user watched a video on this topic? If you can get a new user to continue watching more content after clicking through to one of your videos, you can increase the chances of your videos getting recommended to them the next time they open YouTube.
It's well known that humans are hardwired to respond to faces—we have seen this to be consistent across all mediums. But it is important to note that faces with complex emotions outperform stoic or benign expressions.
You can optimize your thumbnails for click-throughs by including one to three faces in your thumbnails wearing expressions that speak louder than words.
This image composition guideline suggests that you position your point of interest not in the center of the image, but in the first or last third of the frame.
That also means a fair segment of your viewers will see your videos on a mobile device. And then, if they find the image compelling enough, will they read the title.
The text can be the title of your video or even just a handful of words that are related to its hook. If you have a consistent format for your YouTube channel, consider branding your thumbnails to differentiate them from other recommended videos.
Anyone familiar with Great Big Story , for example, will instantly recognize their logo mark on YouTube. Getting people to view your videos is one thing.
Getting them to actually watch a video all the way through is another. Luckily, you can improve your video completion rate and earn more watch time by building this objective into your video creation process:.